Discover the benefits of advertising that’s spot on
More and more brands are advertising on or around online and other digital maps. Not only does this advertising provide location relevance, these advertising campaigns are highly measurable and easy to evaluate.The standout benefit of advertising with Whereis® is that it offers potential customers geographically relevant search results – that is, users of our products can find businesses and events in locations they are planning to visit.
Sensis Priority Advertising Network
The Sensis Priority Advertising Network™ is an exciting new digital network that plugs you in as a priority listing. By prioritising your listing on our 1234 & Call Connect voice directory services, Whereis® and Citysearch® online and mobile platforms, you have a greater chance of being found over your competitors.
Sensis Priority Advertising Network™ is all about hot leads, because people who use it are more likely to be buyers, not browsers.
For more information visit www.sensispriority.com.au
Advertising on the map
Permanent markers
These are markers that are fixed on the map and viewable from a specific zoom level, on which users can click for more information. They are only available for high traffic major venues and attractions, such as the MCG, Sydney's Skydeck, the Melbourne Zoo, Luna Park etc.
Point of Interest markers
These are markers that are placed on the map after a user conducts a search, or clicks an Ad Button along the bottom of the map. Some of the popular searches are for shopping centres, service stations, ATMs and fast food outlets. Your brand logo will be displayed in the right hand search results panel alongside the map. Each business can also choose to enhance the information offered in the pop-up tab linked to the marker with multiple images, videos and links to special offers.
For more information visit www.telstraadvertisingnetwork.com.au, email contactSDM@sensis.com.au or call 1300 734 477
Advertising around the map
Display Advertising
The ad placements available on Whereis.com includes, island ads or MRECS, the Sensis Navigation bar, site and tool sponsorship, along with the print map and email sponsorship.
To learn more about display advertising on Whereis.com, visit www.telstraadvertisingnetwork.com.au, email contactSDM@sensis.com.au or call 1300 734 477
An island ad is located on the Whereis.com 'New features on Whereis' panel. This is the default setting when a user enters the site.
It can be purchased as a Share of Voice (SOV), depending on the number of impressions being targeted, making it very cost effective. It can also form part of a site sponsorship to support promotions, competitions or product launches on the Whereis.com home page.
Sensis network navigation bar advertising
This ad unit is located in the Sensis navigation tool bar at the top of the webpage. It can provide excellent branding opportunities in the prime Sensis network search area of the Whereis.com pages.
The product can be purchased as Run of Network (RON) or for specific pages. It can also form part of a site sponsorship (see above) or be purchased as a Share of Voice (SOV) depending on the number of impressions being targeted.
For more information please visit www.telstraadvertisingnetwork.com.au, email contactSDM@sensis.com.au or call 1300 734 477
Site sponsorship
Tool sponsorship
You can sponsor the main tools on Whereis.com, such as 'email', 'link to map' and 'print'. Your logo will appear in the top right-hand corner of every page above the ‘Getting Started’ panel. It will also run across all Whereis.com site pages and could also extend into the specific pages related to each tool.
This sponsored position provides an effective and integrated advertising opportunity.
Print-page sponsorship
Promote your business every time a user prints out a map on which your business is located.
Users of Whereis.com frequently print maps and directions and your business could be featured on these printouts that are taken with them and referred to on their travels.
For more information visit www.telstraadvertisingnetwork.com.au, email contactSDM@sensis.com.au or call 1300 734 477
Integrated Yellow Pages® business listings
Extra value for Yellow Pages® business listings
Users of whereis.com and many Whereis®-powered navigational devices can now view Yellow Pages® business listings on a map. This means they can not only find a map or the best way to travel from A to B on Whereis.com, but they can choose to overlay comprehensive Yellow Pages® business listings to easily find a local business they need.Currently there are more than 600,000 business listings with map references available on Whereis.com.
How does it work?
People looking for a specific type of business in a particular suburb can overlay the Whereis® map with relevant Yellow Pages® business listings in that area. For example, if they're looking for a florist in St. Kilda, all they need to do is get a map of the area, type 'florist' into the business search field and ‘St Kilda’ into the suburb field. Map-referenced florists within that area will be marked on the map. These markers are accompanied by full address and contact details, plus links to Yellow.com.au listings.
How much does it cost?
This is a complimentary service to all Yellow Pages® business listings with map references.
Learn more
To ensure a business is listed in the top three search results (on a rotational basis) on whereis.com a Yellow Pages® business advertiser can purchase a Priority Advertising Bundle (the package includes 1234&Call Connect as well as Whereis.com) to help deliver genuine customers. Call 13 23 78 to find out more.
Sensis Developer Centre
Connect with Australia’s trusted and reliable source of local business listings. The Sensis® Business Search API makes it easy for third party digital developers, entrepreneurs and publishers to enrich their user experience on their websites, mobile-sites and applications.
For more information click here.
